Photographs taken by the public who has originally and funnily reinterpreted a Moncler T-shirt, a self-portrait by Bruce Weber, ironically submerged by books and cameras from all ages. It's Moncler's new 2012 Spring-Summer Campaign "Ok, Now You Take Your Picture!". Authored by the brilliant American artist-photographer, who has designed the brand's communication for the fourth time and fourteen creative young contributors who took part in Moncler's street photo contest. Their pictures were selected amongst thousands for their particular talent in interpreting the world of Moncler with simple means and lots of imagination. Many different points of view, always authentic and personal, just as Bruce Weber's who, each year, loves experimenting new ways to communicate together with the Maison.